Ebb Therapeutics was looking to create an informational video to promote their new Ebb Insomnia Therapy product. Originally brought in just to observe, the creative interns were asked to pitch concepts for the commercial as well. Pitched blindly to the client unaware of the different concept creators, Ebb selected ‘Racing Mind’, a concept created by Andy Mendes and myself. Moving forward, we were responsible for storyboarding and scripting the spot as well as reviewing casting and location specs.