Angela Kilburg | Berwick On the Move Campaign
Angela Kilburg is a Graphic & Interactive Designer with a love for the arts. Her designs are based off of consumer insights to better enhance visual content.
Angela Kilburg, Design, Photography, Graphic Designer, Student, Moravian, Bethlehem, Pittsburgh, Designer, Pennsylvania, Advertising, Branding, Web Design, Interactive, Digital, Marketing, Portfolio,
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Berwick On the Move Campaign

The Borough of Berwick was in need of a marketing strategy, resources and assets to promote the healthy living in the community. ‘Berwick On the Move’ was a collaborative campaign between Hailstone Economic and Alloy5. The campaign is for all ages and encourages participation by awarding badges to earn the ultimate Health Ambassador title. The final branding package consisted of a logo, five badges incorporating custom icons, an asset library of free stock photography, and a full style guide with fonts, colors and usage. This package was delivered via Google Drive, allowing multiple campaign participants to have equal access to assets.

 

Mockups were presented to the client to give examples of the campaign implementation across both digital and print mediums.

 

View: alloy5.com

 

Credit

Alloy5: Chris Connors, Bekah Rusnock Hailstone Economic: Sara Hailstone, Jessica Dreistadt

Software

Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Date

March 31, 2019

Category

Advertising, Social Media