S&T Bank was looking to promote their People Pay service as an alternative to other peer to peer payment methods. Given a target audience age of 18-35, the concepts needed to reach a wide range of millennial customers. 9 concepts were pitched to the client with the expectation for three to be chosen, but S&T Bank chose to run all nine directions.
Gatesman
ACDs: Mark DiPietro & Matt Axeman, Co-Art Direction Intern: Andy Mendes
Adobe Photoshop
July 5, 2017
Advertising, Interactive